OVK Vermarkter ID-Overview

The following tables show which ID vendor is supported by which German OVK Vermarkter (Sales House).
Note: Score Media and Bauer use their Erstvermarkter's ID solutions. Azerion, netpointmedia haven't added their data yet.

Criteo Id

Vermarkter	Status	Usable Via
Ad Alliance	No support
BCN Brand Community Network	Live	Bid Stream (unrestricted)
iq digital	Live	Bid Stream (restricted)
Media Impact	No support
mobile.de	No support
Quarter Media	Live	Bid Stream (unrestricted)
SevenOne	No support
Ströer	Live	Bid Stream (restricted)
UIM	Live	Bid Stream (unrestricted)

EUID

Vermarkter	Status	Usable Via
Ad Alliance	No Support
BCN Brand Community Network	Live	Bid Stream (unrestricted)
iq digital	In-Progress
SevenOne	Live
Ströer	In-Progress
UIM	Live	Bid Stream (deal id/unrestricted), Data Marketplace (multiple), Data Clean Room

First-Id

Vermarkter	Status	Usable Via
All	No Support

ID5

Vermarkter	Status	Usable Via
Ad Alliance	No support
BCN Brand Community Network	Live	Bid Stream (unrestricted)
iq digital	Live	Bid Stream (unrestricted), Data Marketplace (Curation-SSP), Data Marketplace (DSP)
Media Impact	No support
mobile.de	Live	Bid Stream (unrestricted)
Quarter Media	Live	Bid Stream (unrestricted)
SevenOne	No support
Ströer	Live	Bid Stream (restricted), Data Marketplace (Curation-SSP)
UIM	Live	Bid Stream (restricted), Data Marketplace (multiple)

Liveramp (RampId)

Vermarkter	Status	Usable Via
Ad Alliance	In-Progress	Bid Stream (restricted)
BCN Brand Community Network	Live	Bid Stream (unrestricted)
iq digital	No support
Media Impact	No support
Quarter Media	In-Progress
SevenOne	Live
Ströer	Live	Bid Stream (restricted)
UIM	Live	Bid Stream (unrestricted)

netID

Vermarkter	Status	Usable Via
Ad Alliance	Live	Bid Stream (restricted), Data Marketplace (Curation-SSP), Data Clean Room
BCN Brand Community Network	No support
iq digital	No support
Media Impact	Live
SevenOne	Live
Ströer	Live	Bid Stream (restricted)
UIM	Live	Bid Stream (deal id/unrestricted), Data Marketplace (multiple), Data Clean Room

Panorama Id (by Lotame)

Vermarkter	Status	Usable Via
Ad Alliance	No support
BCN Brand Community Network	No support
iq digital	No support
Quarter Media	Live	Bid Stream (restricted)
Ströer	No support
UIM	No Support

PPID (GAM)

Vermarkter	Status	Usable Via
Ad Alliance	Live	Adserver, Bid Stream (restricted)
BCN Brand Community Network	Live	IO only (Adserver), Bid Stream
iq Digital	Live	IO only (Adserver)
Media Impact	Live	Adserver
mobile.de	Live	Bid Stream (restricted)
Quarter Media	Live	Bid Stream (restricted)
SevenOne	Live
Ströer	Live	IO only (Adserver)
UIM	Live	Bid Stream (restricted)

SharedId

Vermarkter	Status	Usable Via
Ad Alliance	Live	Bid Stream (unrestricted)
Bauer*	(via Ad Alliance)
BCN Brand Community Network	Live	Bid Stream (unrestricted)
iq Digital	Live	Bid Stream (unrestricted)
Media Impact	No support
mobile.de	Live	Bid Stream (unrestricted)
Quarter Media	Live	Bid Stream (unrestricted)
SevenOne	No support
Ströer	Live	Bid Stream (unrestricted)
UIM	Live	Bid Stream (unrestricted)

Utiq

Vermarkter	Status	Usable Via
Ad Alliance	Live	Bid Stream (restricted), Data Clean Room
BCN Brand Community Network	Live	Bid Stream (unrestricted), Data Clean Room, Data Marketplace (DSP)
iq Digital	Live	Bid Stream (restricted)
Media Impact	Live
Quarter Media	In-Progress
Ströer	Live (Test)	Bid Stream (restricted)
Visoon	Live	Bid Stream (restricted), Bid Stream (deal id), Data Clean Room, Data Marketplace (DSP)

Proprietary IDs

Vermarkter	ID Type	Usable Via
Ad Alliance	RTL Household IDs	Internal only (audiences and martech)
BCN Brand Community Network	Own email hash based id	IO only (Adserver), Data Clean Room
iq Digital	iq Profile IDs	Internal only (audiences and martech)